I have a K800 Keybord since 11 years and ca not find anything better. I know there are many people asking for the continuation of this. I saw one version 740 but it was wired, not an option. Please consider reopening the k800. It is well known that most people are not satisfied with the new line of keyboards. There is of course a market for Apple compatibility, but then make a line for that separately. Anyway the K800 deserves to be continued. Simple, clean, perfect keys, perfect background light that don't spill over like the new ones. I remember many years ago; then I could even order a K800 specically for Sweden - not a common northern layout.I don't expect your CEO to consider diversifying the market due to what peole need rather than to have a simplified manufacturing policy. In the long run other companies will offer copetitive products. You have the knowledge - use it well!