I'm a user of the MX Master 3 mouse and I would like to propose a couple of enhancements around zooming for both Windows and Mac.

On both platforms, please give to option to select either pinch zoom OR (ctrl + zoom)/(cmd + zoom) with the wheel. This distinction is particularly important in web browsers like Chrome. Currently, on Mac we get pinch zoom and on Windows we get ctrl + zoom, with no way to change them that I can find.

Second, I would really like the option to have have a complex set of options to zoom. I value both scroll wheels greatly for scrolling in their respective directions. So to zoom in on something, I'l like to option to hold down the right mouse button and scroll the wheel to zoom, while retaining both wheels as just ordinary scroll wheels the rest of the time. Hold the right click and scroll would be my preferred option, but others might want to click the middle wheel to toggle setting or use the gesture button. Some might want right + scroll to pinch to zoom and left click and scroll to be ctrl/cmd zoom.